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Social Media Influence on Elections in Southeast Asia

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Introduction

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    Explores the rise of social media as a campaign tool in Southeast Asia.

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    Focuses on Indonesia, Malaysia, and the Philippines.

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    Highlights the dual nature of election campaigns: formal and subversive.

Research Methodology

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    Based on personal interviews with social media campaign professionals.

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    Analyzes the tactics used in political campaigning on social media.

Key Findings

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    Social media is used to challenge mainstream media narratives.

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    Emergence of underground campaigning using identity politics and disinformation.

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    Trends in online election discourse show concerning developments.