Social Media Influence on Elections in Southeast Asia
Introduction
Explores the rise of social media as a campaign tool in Southeast Asia.
Focuses on Indonesia, Malaysia, and the Philippines.
Highlights the dual nature of election campaigns: formal and subversive.
Research Methodology
Based on personal interviews with social media campaign professionals.
Analyzes the tactics used in political campaigning on social media.
Key Findings
Social media is used to challenge mainstream media narratives.
Emergence of underground campaigning using identity politics and disinformation.
Trends in online election discourse show concerning developments.