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Ilkka Paananen on Supercell's Vision for Mobile Gaming

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Challenges in Mobile Gaming

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    Ilkka Paananen emphasizes the need for innovation to shake up the mobile gaming industry.

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    Last year, 60% of mobile game time was spent on games over six years old.

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    Supercell faces competition not just from other games, but also from social media and streaming services.

Investment and Development Strategy

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    Supercell has increased investment in new games and hired more staff to explore innovative ideas.

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    The company operates through multiple game studios to foster diverse game development.

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    Challenges include rising costs and high consumer expectations for mobile games.

Recent and Upcoming Games

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    Supercell's recent game, Squad Busters, failed to meet initial expectations.

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    Mo.co, a new monster hunting game, is currently invite-only and has not achieved significant success.

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    The company is experimenting with a more gradual approach to game launches and updates.

Independence and Longevity in Development

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    Supercell grants independence to development teams, focusing on long-lasting game appeal.

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    Games are designed with the aim to remain engaging for five to ten years.

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    The simplicity and accessibility of game design contribute to Supercell's success.

Future Innovations and AI Integration

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    AI is being explored to create new types of games and enhance development processes.

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    An AI Innovation Lab has been set up in Helsinki to encourage external experimentation with Supercell's IP.

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    Mr. Paananen believes that revolutionary innovations in AI-enabled games are on the horizon.