Ilkka Paananen on Supercell's Vision for Mobile Gaming
Challenges in Mobile Gaming
Ilkka Paananen emphasizes the need for innovation to shake up the mobile gaming industry.
Last year, 60% of mobile game time was spent on games over six years old.
Supercell faces competition not just from other games, but also from social media and streaming services.
Investment and Development Strategy
Supercell has increased investment in new games and hired more staff to explore innovative ideas.
The company operates through multiple game studios to foster diverse game development.
Challenges include rising costs and high consumer expectations for mobile games.
Recent and Upcoming Games
Supercell's recent game, Squad Busters, failed to meet initial expectations.
Mo.co, a new monster hunting game, is currently invite-only and has not achieved significant success.
The company is experimenting with a more gradual approach to game launches and updates.
Independence and Longevity in Development
Supercell grants independence to development teams, focusing on long-lasting game appeal.
Games are designed with the aim to remain engaging for five to ten years.
The simplicity and accessibility of game design contribute to Supercell's success.
Future Innovations and AI Integration
AI is being explored to create new types of games and enhance development processes.
An AI Innovation Lab has been set up in Helsinki to encourage external experimentation with Supercell's IP.
Mr. Paananen believes that revolutionary innovations in AI-enabled games are on the horizon.