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Google's Ad Monopoly Ruled Illegal: Landmark Antitrust Case

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Court Ruling Overview

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    Google found to have illegally established monopoly power in web advertising.

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    Decision by Judge Leonie Brinkema in Virginia District Court.

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    Third ruling against Google regarding monopoly practices in less than a year.

Key Aspects of the Case

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    $31 billion segment of Google's ad business targeted.

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    Involves ad server and publisher ad exchange integration.

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    Government claims of anti-competitive practices upheld in part.

Responses from Google and Experts

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    Google plans to appeal the ruling's aspects related to publisher tools.

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    Company claims tools benefit publishers, providing competitive ad solutions.

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    Experts suggest potential remedies could limit Google's operations.

Broader Implications

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    Ruling part of a larger effort to regulate major tech companies including Apple, Meta, and Amazon.

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    Regulatory push aims to reduce monopoly power in digital markets.

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    Potential for increased regulatory scrutiny on global tech companies.